For starters, the birds are different. In February of 2012, Mark Sarrazin, president of meat and poultry purveyors Debragga & Spitler Inc. -- which provides everyone from Daniel Boulud to David Chang to Ramirez of Llama Inn with products -- made the decision to stop selling cheaper (sometimes by half the price) commodity poultry, like Perdue, and ever since, sales have grown double digits.