A Champagne appellation immediately communicates the image of quality sparkling wine from France. Now there is an appellation for premium farmed venison from New Zealand: Cervena. Cervena is distinguished from all other
venison by the trademarked assurance that the meat has been naturally produced, and processed in accredited plants, according to the highest quality standards.
Cervena is the venison of choice at many of the finest restaurants nationwide because of its delicious mild flavor and natural tenderness. It is also low in calories and fat, and packed with iron and zinc, making it a high quality protein that is one of the healthiest red meats available today.
In order to qualify for the Cervena appellation, animals must be three years or under in age, and be raised in the most natural ways-free range on farms from 200 to over 2,000 acres in size, fed grass with natural supplements such as hay, and given no hormones, steroids or antibiotics.
The name Cervena reaches back to historical origins, combining cervidae, the Latin word for deer, with venison.