These cattle are NEVER given hormones to stimulate growth. They are NEVER administered antibiotics, NEVER fed any animal based proteins supplements of any kind - EVER!. This is referred to in our industry as a “Never Ever Program.” The cattle grass feed for up to a year and are then weaned onto grain. When fully, naturally mature (anywhere from 14-20 months), they are moved to low density feed lots for 150 - 200 days of grain finishing. These lots are specially managed to limit the stress on the animal by providing regular feed, continual access to water, dry ground, and shade as well as other practices to ensure that the cattle are calm and comfortable.
All of this results in beef that is more complex in flavor and typically more highly marbled. The beef may cost more, but in our opinion, it is worth it. Treat the animal better and it will taste better. And for those who think their budget isn’t up to this standard, our mantra is “ Eat Less but Eat Better!"